Norwegian Ships Media to Creative Shop

ATLANTA Norwegian Cruise Lines has moved its media planning and buying duties to Omnicom Group’s GSD&M, which won the creative portion of the company’s advertising account last May, the agency said.

The account consolidation at the Austin, Texas, agency was made without a review. Previously, independent Union, N.J., shop JL Media provided planning and buying services for the Miami-based company.

Norwegian did not disclose its advertising budget, but the company spent $19 million on ads last year and $21 million during the first nine months of 2005, according to Nielsen Monitor-Plus.

The move follows the company’s hiring in August of Scott Rogers as vice president of sales and marketing, a new position at Norwegian. Previously, Rogers was at Procter & Gamble, where he spent 13 years working on that company’s global beauty care business and was the first marketing director on its Target customer team.

Rogers could not be reached for comment.