Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Like the plastic straws and disposable chopsticks that were metaphorically tossed overboard, Norwegian Cruise Line has its sights on its next target: plastic water bottles.
The Norwegian Encore, which sets sail in November, will be Norwegian’s first to eliminate single-use plastic water bottles at sea, the company said on Wednesday. The rest of the fleet, 16 ships in total, is set to join by Jan. 1, 2020.
Norwegian said the move will replace over 6 million single-use plastic bottles every year.
Practically a floating hotel, Norwegian joins the likes of Marriott and the InterContinental Hotel Group—both of which ditched miniature toiletries this year—in adopting more sustainable practices.
“It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in