Norwegian Cruise Line Is Ditching Plastic Water Bottles

It's just the start of eliminating disposable items, the CEO says

Norwegian Cruise ship
Norwegian Cruise Line said the move will replace over 6 million single-use plastic bottles every year. Norwegian Cruise Line

Like the plastic straws and disposable chopsticks that were metaphorically tossed overboard, Norwegian Cruise Line has its sights on its next target: plastic water bottles.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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