Northwestern Mutual Buys Into Time Warner Deal

CHICAGO – Northwestern Mutual Life Insurance became the latest advertiser to take advantage of Time Warner’s multi-media marketing campaign. Northwester will join Lincoln-Mercury as one-quarter sponsors of The Wild West, a 10-hour mini-series which will air five nights beginning Monday.
The program is Northwestern’s first-ever sponsorship of a syndicated show. Along with the TV program, Northwestern will be a one-quarter sponsor in The Wild West Tune-In prgram guide which will be inserted in six Time Inc. magazines. J. Walter Thompson/Chicago is Northwestern’s agency.
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