Northwestern Alums Tap Point b

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Point b has added three new clients to its roster.

The Atlanta shop, led by chief executive officer Patricia Babuka, was named lead agency for Northwestern University’s Alumni Association in Evanston, Ill. TaxWare, a division of govOne Solutions in Salem, Mass., and First Data Resources in Omaha, Neb., signed on for project work.

The university business, a direct mail outreach to current and former Northwestern students, was won in a review against three unnamed shops.

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