Northwest Air Plans Ad Push For 2nd Half By Beth Heitzma

EAGAN, MINN. - Freed for now from the distracting specter of a bankruptcy filing, Northwest Airlines is planning a heavier advertising and marketing presenc

‘It’s time to make a major leap,’ Chris Clouser, senior vp/corporate communications, advertising and human resources, said after the airline finalized a sweeping debt restructuring that included cost-cutting concessions from its six major unions. The threat of bankruptcy had hovered over the labor negotiations, which had lasted for months. ‘Now with the complete restructuring, this is an opportunity,’ he said.
Clouser said the airline will increase its level of communications through the remainder of the year, launch new products and expand the promotion of its relationship with KLM Royal Dutch Airlines.
Those communications are expected to include a new corporate image campaign....