Northside Hospital Assigns Advertising To Huey/Paprocki

Huey/Paprocki has been awarded creative and media duties for Northside Hospital.

“We chose Huey/Paprocki because of their creative strengths, team approach and proven track record,” said Russ Davis, Northside’s director of marketing.

The incumbent on the estimated $1-2 million Atlanta-based account was Austin Kelley Advertising.

Ron Huey, president of the Atlanta agency, is finalizing details of an advertising campaign set to break in first-quarter 2002.

Media planning and placement for the account will be handled locally by Joyce Hess in conjunction with Huey/Paprocki.

Advertising is likely to include print, radio and collateral messages. A television component is under consideration.