Northrop Grumman Picks Mcgarry

Northrop Grumman has selected mcgarrybowen to handle creative and media duties on its advertising account after a review, sources said.

The incumbent, Interpublic Group’s McCann Erickson in Los Angeles, defended the business, said sources. The client also met with Arnold, but the Boston-based Havas shop withdrew several weeks ago, according to sources. McCann has handled the account since 2000.

Sources on Wednesday estimated annual media spending at more than $30 million. In an e-mail Thursday morning, a client representative disputed that figure, described it as “incorrect” and said the company had yet to complete its process.  

The creative work is expected to include TV spots as well as print and digital ads. Mcgarrybowen did not return calls. The agency is a unit of Dentsu.

Marketing at Northrop Grumman is led by Darryl Fraser, corporate vp of communications.

The company, with global revenue last year of $33.7 billion, is a leading manufacturer of aircraft, information systems and electronic devices for the military.

This story updates an earlier item with the client’s response and additional details.