Northlich Set to Handle Rollout for Dragon Fire Gum

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Amurol Confections has assigned more business to Northlich, hiring the shop for the national launch of Dragon Fire gum.

The Yorkville, Ill.-based unit of Wm. Wrigley Jr. Co. said it plans a major marketing push behind the cinnamon-flavored gum next year. Media plans are being worked out, as is the size of the marketing budget.

The assignment expands the Cincinnati agency’s relationship with the confectioner.

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