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Northlich has put its pending acquisition of Bridge Communications on hold because of the staggering economy.
The deal between the two Cincinnati shops would have created a single agency with nearly $200 million in billings and $30 million in annual revenue, making it by far the market’s largest. The agencies had signed a letter of intent on the deal in February [Adweek, Feb. 12].
“But there is a softness in our industry right now,” said Northlich president and CEO Mark Serrianne.
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