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Imagine a world where information technology professionals are showered with gifts and greeting cards and viewed as heroes—even superheroes.
That’s the alternate reality envisioned by Mullen in its latest campaign for Northern Light Technology. The effort promotes the Cambridge, Mass.-based client’s suite of information service offerings to IT professionals nationwide.
The approach is a departure for Northern Light. The company’s past efforts mainly targeted consumers and were designed to brand the NorthernLight.com site as a search engine.
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