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BOSTON North Castle Partners executive Grant MacDonald has leveraged his passion for winter sports to help the agency land assignments for Volkl skis and Tecnica ski boots.
Work from the Stamford, Conn.-based independent will debut later this year in the form of print, interactive and promotional materials.
“They knew about North Castle because I had sought them out last year,” said agency partner MacDonald. “I’m a ski nut, own a ski house, ski at least 50 times a year—and own multiple pairs of Volkls and the top-of-the-line Tecnica boots.
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