North Castle Intros Ads for Esselte's Dymo

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BOSTON North Castle Partners is launching a TV, print and online campaign for Esselte Corp.’s Dymo unit. The effort supports the Dymo LabelWriter PC- and Macintosh-compatible label printer and targets home office and small-business consumers.

Ad spending will be $5-7 million, a client representative said, and the ads introduce the slogan, “Dymo saves you tymo.”

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