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LOS ANGELES Copacino+Fujikado has won advertising duties for the Metal Roofing Alliance, the agency said.
The MRA, a North American trade organization of steel producers, roofing product manufacturers and contractors, met with several undisclosed agencies throughout the U.S. and Canada before selecting the Seattle-based independent. Eisner Communications in Baltimore previously handled the account. Billings are approximately $2 million.
“We felt their creative was very strong, and the integrated approach they presented was what we were looking for,” MRA executive director Tom Black said about Copacino+Fujikado.
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