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DALLAS Nortel has shifted creative and media duties on its $10-15 million North American ad account from Temerlin McClain to independent T3 in a consolidation, the client said.
Interpublic Group’s Temerlin has handled the duties for nearly seven years and broke a $10-15 million print campaign in September that veered from the client’s 3-year-old, trade-focused ad strategy. Client director of global branding and advertising Bruce Horner said that campaign would continue to run through some time next year.
T3
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