Normark Corp.: CASTING A LINE OF LURES

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AGENCY: Carmichael Lynch, Minneapolis
EXECUTIVE CREATIVE DIRECTOR: Jack Supple
COPYWRITER: Jack Supple
CREATIVE DIRECTOR: Frank Haggerty
ART DIRECTOR: Frank Haggerty
CLIENT: Normark Corp., Minneapolis
One of the challenges in marketing fishing lures, or any other fishing product, is to break out of the sameness that pervades the typical weekend lineup of shows with pros in khaki sleeveless jackets talking technique.

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