Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft Macaroni & Cheese may be popular with kids, but to make it prevalent with both kids and adults, Kraft has turned to out-of-home in a big way — a first for the brand. Playing off the smiling noodle visual and the “You know you love it” tagline, the campaign, which runs through the end of the year, includes giant smiling noodles at marquee locations.
Weighing over two tons, the giant noodles have landed in Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in