Noodles and Company Taps Carmichael Lynch

BOSTON Interpublic Group’s Carmichael Lynch in Minneapolis said it has added creative and media chores for Noodles & Company following a review.

The chain is based in Colorado and operates nearly 200 quick-casual restaurants in 18 states. The budget and other review participants were not disclosed.

Noodles has advertised modestly in the recent past, with paid-media expenditures generally in the low-six-figures in recent years, per Nielsen Monitor-Plus.

An agency representative said new work would debut next year and that the campaign represents “a new phase in their brand development.”

G. Dwayne Chambers, client chief branding officer, praised the agency’s ability to build “passionate followings for brands” such as Jack Link’s Beef Jerky and Harley-Davidson.