The Nontraditional Becomes Commonplace

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LAS VEGAS In what format will creativity thrive in the future?

Crispin Porter + Bogusky chairman Chuck Porter and executives from a range of nontraditional agencies offered answers to that question at Adweek‘s 31st Creative Seminar here today.

Delivering a keynote address to open the seminar, Porter said thinking of his agency as a brand-momentum consultancy rather than a traditional advertising shop has helped CP+B nearly triple in size during the past five years.

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