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DALLAS Nokia has tapped DDB to create an image campaign on a project basis, sources said, though the client insists The Richards Group remains its primary agency and declined to confirm hiring DDB.
The cell phone manufacturer spent about $35 million on domestic ads last year, per TNS Media Intelligence/CMR. Richards handles both creative and media chores.
Omnicom shop DDB was selected over sibling GSD&M in Austin, Texas, and Richards in Dallas following recent presentations for a campaign aimed to break close to the Nokia-sponsored 70th annual Sugar Bowl football game on Jan.
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