Nokia Taps JWT

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NEW YORK Nokia has hired WPP Group’s JWT for distribution and adaptation chores on its global ad account following a review.

The move comes about a month after Nokia’s selection of independent Wieden + Kennedy as worldwide lead agency on its mobile phones account.

Source estimates of revenue on JWT’s business vary wildly, from about $15 million to more than $30 million. Globally, Nokia spends more than $120 million annually in major measured media.

For the distribution and adaptation work, JWT bested Omnicom Group’s DDB, Interpublic Group’s Lowe and the primary incumbent, WPP’s Grey, which had partnered with sibling Bates Asia, sources said.





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