Nokia Taps Former Reebok Marketer

DALLAS Nokia has hired Jo Harlow as vice president of marketing for its Americas region, a post left vacant by the departure of Matt Wisk less than a month ago, the company said.

Nokia spends about $35 million annually on ads, per TNS Media Intelligence/CMR, and works with independent The Richards Group in Dallas.

Harlow joins the telecommunications company from Reebok International after an 11-year stint, where she was most recently vice president of worldwide marketing operations.

She will be now responsible for all marketing, advertising and brand activities for Nokia’s mobile phones in North and South America.

Harlow will be based in Nokia’s regional headquarters in Irving, Texas, and will report to Pekka Vartiainen, senior vice president and general manager of Nokia Mobile Phones for the Americas.

Harlow, who takes the position August 25, could not be reached for comment.

Wisk left Nokia on July 11 to join Herbalife International as chief marketing officer [Adweek Online, July 21]. He hired independent agency Richards for Nokia in 1997 while director of marketing for the company’s U.S. mobile phone division.

Reebok in Canton, Mass., spent $55 million on media last year and uses independent Arnell Group in New York as its primary creative shop.

Reebok representative Denise Kaigler said the company is “actively searching” for Harlow’s replacement. Harlow reported to chief marketing officer Micky Pant.