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By Steve Krajewski
DALLAS–The Richards Group here has rung up another win in the telecommunications category, landing the estimated $15 million national advertising account of Nokia’s U.S. mobile phone division.
Matt Wisk, director of marketing for the Dallas-based division, said he moved the account from Grey Advertising, New York, to The Richards Group, after having informal discussions with a ‘half-dozen agencies.’ Wisk declined to name other contenders.
The Richards Group has been charged with creating a national image campaign for the manufacturer of cellular phones and other personal communications devices.
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