Nokia Angles for North American Re-entry

Phone manufacturer eyeing millennials

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A year after Nokia partnered with Microsoft to bring its Windows Phone operating system to Nokia devices, the phone manufacturer is marking 2012 as its “big comeback year” in North America, said the company’s head of North America marketing Valerie Buckingham during a Social Media Week keynote on Feb. 13.

Nokia’s North American re-entry coincides with the continental launch of its Lumia smartphone line this year. The brand has seen its business diminish in recent years, leading it to partner with Microsoft, which itself was slow to capitalize on the smartphone marketplace.

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