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Gerber Foods is rolling national a new line of organic baby foods under the Tender Harvest brand name, with advertising from Noble & Associates here.
Jane Seymour–star of the hit CBS series Dr. Quinn, Medicine Woman and mother of four, including infant twin sons–will be featured in national TV and print ads for the Tender Harvest line. The work is expected to break in the first quarter of 1998.
The organic line has been testing in several West Coast markets, and Fremont, Mich.-based
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