No Need To Flag Placements: FTC

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Chicago Consumers need not be informed that product placement in TV shows may have been paid for and could constitute an “advertisement,” the Federal Trade Commission ruled last week. The ruling came in response to a request for investigation by watchdog group Commercial Alert. The FTC determined product placements do not “give more credence to objective claims about the product’s attributes” and that placement seen by children is “no different from ordinary advertising.”

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