A battle of the billboards is unfolding on the corner of Houston and Lafayette streets in downtown Manhattan.

A billboard designed by Bartle Bogle Hegarty in New York touting designer Terence Conran’s New York furniture shop is shaped like an arrow and points to a neighboring ad for Beef-eater gin. “We apologize for such unsightly blemishes,” the copy reads. “Everything should be beautiful.”

“We feel like [the Beefeater] billboard is something that can be designed a lot better,” explained Jeff Geisler, BBH account director.

BBDO in Chicago, whose billboard for Beefeater features a man, shirt unbuttoned, in front of a drawing of a castle, took the jab in stride. “In keeping with the ‘spirit’ of the Beefeater brand, Beef-eater and BBDO Chicago would like to respond, ‘Cheers to another bold spirit!’ ” the shop and client replied. BDDO even sent a case of Beefeater to the Terence Conran Shop.

So is this it for the design wars? Not likely: The store is distributing stickers with the billboard copy and encouraging people to stick them on anything with an ugly design.