No More Batman

Campbell-Ewald is working on a new campaign for OnStar that will not employ the Batman theme used in ads for the past two years, according to a representative for the unit of General Motors. TV work, scheduled to break early next year, is intended to give potential OnStar subscribers a better idea of what services are available.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in