No Love Lost Among Airlines

Continental Express (CE) is enjoying its David-like role in a Dallas-area advertising campaign that counters efforts from Goliaths like American Airlines to stop new flights at Love Field Airport.
CE, operated by Continental Airlines, this week introduced radio, print and outdoor ads claiming American Airlines and officials with Dallas-Fort Worth International Airport are making much ado about nothing in regard to its planned three daily flights to Cleveland from Dallas’ Love Field.
“American Airlines has over 700 flights a day from [DFW Airport]. And they’re trying to stop us from adding three flights a day . . . ,” reads one of the ads. “What’s really going on here?”
The ad campaign was developed by Continental Airlines’ agency, N.W. Ayer, New York.
Critics contend CE’s use of Love Field violates an agreement among local, state and federal authorities intended to protect Dallas and Fort Worth’s investment in the newer airport. Besides CE, only Southwest Airlines flies from Love Field.
–Glen Fest