No Line For The Bathroom

No one has told Dr. Richard Deutsch, in the British vernacular, to piss off. But few agencies have embraced his potentially lenticular, jingle-singing urinal ads, either. “We’ve spoken to big names, from motion-picture companies to beer companies. Almost everyone likes the idea, but they’re reluctant to put their names on something that’s going to get urinated on,” admits Deutsch, a chiropractor and founder of Wizmark in Islip, N.Y.