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Sportswear marketer Lacoste launches its first U.S. brand-building campaign with a series of print ads from recently appointed U.S. agency of record Perich + Partners in Ann Arbor, Mich.
Lacoste, a wholly owned subsidiary of Devanlay SA, Troyes, France, picked Perich in May for the assignment, estimated to be worth $2-5 million. The assignment includes print creative, as well as media planning and buying in the U.S. Lacoste is looking to expand its presence in the U.S.
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