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PORTLAND, ORE. – Executives at Wieden & Kennedy here said last week that they had been unable to agree on a contract with Jockey International. The agency was awarded the Kenosha, Wis.-based underwear maker’s estimated $10-million account in late June following a review with undisclosed Chicago shops. Since then, both parties have been in negotiation on a long-term advertising contract.
‘It’s a shame to go through the effort to win an account and then not be able to put together a deal,’ said agency president Dan Wieden.
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