No Contract for W&K, Jockey

PORTLAND, ORE. – Executives at Wieden & Kennedy here said last week that they had been unable to agree on a contract with Jockey International. The agency was awarded the Kenosha, Wis.-based underwear maker’s estimated $10-million account in late June following a review with undisclosed Chicago shops. Since then, both parties have been in negotiation on a long-term advertising contract.
‘It’s a shame to go through the effort to win an account and then not be able to put together a deal,’ said agency president Dan Wieden. ‘But we couldn’t come to terms on some significant details of the agreement.’
Jockey vp/advertising Terry Allen did not return calls at press time. It is unclear whether the account will go back into review.
W&K has told clients in Philadelphia that it will close shop there in late September. The office opened in 1991 to serve Subaru, which W&K will lose at year’s end. Client ESPN has not decided whether to stay with the agency. YM will shift to Portland. The Philadelphia Inquirer and Philadelphia Orchestra couldn’t be reached.
Copyright Adweek L.P. (1993)