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By Nora FitzGerald
WASHINGTON, D.C.–Michael Jordan has suited up to assist new company Worldcom Inc. in its $8 million multimedia image campaign breaking today.
Earle Palmer Brown, Bethesda, Md., had the enviable challenge of showing off the ubiquitous celebrity in a light detached from sneakers and basketball. The agency also helps to cultivate Jordan’s own post-National Basketball Association branding as the entrepreneur of the millennium. Clad in savvy business suits, his airness appears in a series of TV spots, print ads and a phone card to drive home Worldcom as the business telecommunications company of the future.
Jordan has been associated with Worldcom, a result of the recent merger of LDDS Worldcom, MFS Communications Corp.