Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bank of America, which merged with Merrill Lynch during the height of the banking crisis in September, this week rolled out a print campaign and logo for the new entity, Bank of America Merrill Lynch.
The effort, via WPP’s The Brand Union, retains the identity for BofA, but icons related to the Merrill Lynch brand, most notably its bull mascot, have been scuttled.
Despite the firms’ recent troubles, which included public outcry over the acceptance of $20 billion of bailout money from the federal government, the ad copy plays up the reputations of both entities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in