No. 1

Rank of Midas’ decision to run Cliff Freeman and Partners’ topless granny spot on Business 2.0’s list of the “100 Dumbest Moments in Business” in 2002. The yodeler’s lawsuit against Yahoo! was No. 2. It’s a bit late in the game for 2002 wrap-ups, but the magazine redeems the project by putting itself on the list—for misspelling November (as “Novemer”) on its cover that month.