N.M. Mission: Bring Tourists 'Full Circle'

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DALLAS In a new campaign developed by Rick Johnson and Co. Advertising, the New Mexico Tourism Department promises to leaves visitors “changed forever,” state officials said.

The campaign theme is “Full Circle” because all of the images use circular designs. Accompanying copy in print ads tells the story of a traveler’s journey through New Mexico and how he or she came “full circle,” state officials said.

“The

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