N.M. Mission: Bring Tourists 'Full Circle'

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DALLAS In a new campaign developed by Rick Johnson and Co. Advertising, the New Mexico Tourism Department promises to leaves visitors “changed forever,” state officials said.

The campaign theme is “Full Circle” because all of the images use circular designs. Accompanying copy in print ads tells the story of a traveler’s journey through New Mexico and how he or she came “full circle,” state officials said.

“The circular images show iconic symbols of New Mexico,” said NMTD advertising manager Martin Leger, “from New Mexican cuisine to Indian pottery and hand-crafted turquoise jewelry to images related to the diversity of outdoor activities available within the state.



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