NK Hires Pickering

Geoff Pickering has joined Kansas City, Mo., independent Nicholson Kovac as director of interactive communications. He will be responsible for all of the agency’s e-marketing activities. Prior to joining NK, Pickering was a founding partner of Digital Evergreen, a division of crosstown agency Barkley Evergreen & Partners, working for clients such as Citgo Petroleum, Hallmark Cards, Build-A-Bear Workshop and Sonic Drive-Ins.