N.J. Sues Video Chain Over 'Late Fees'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Blockbuster’s “No More Late Fees” campaign violates New Jersey’s consumer protection laws, according to a lawsuit filed by state Attorney General Peter C. Harvey on Friday.

Harvey said the Dallas-based video and game rental chain did not disclose that overdue rentals are automatically converted to a sale on the eighth day after the due date. If customers return the overdue items within 30 days after the “sale” date, Blockbuster will reverse the sale charge, but impose a restocking fee, the suit says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in