Automotive

Nissan Taps Into Brand Heritage While Promising ‘Thrills’ During NCAA Tournament

Brie Larson is back behind the wheel to review the carmaker’s decade of electric vehicles

nissan
Nissan plans to roll out 10 new models over the next 20 months. Nissan

By David Kaplan

April 2, 2021

While most major automakers are focusing their marketing efforts on their embrace of electric vehicles, Nissan is taking a look back at the brand’s early EV development and showing what’s to come.

David Kaplan
@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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