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Innovation is all the rage at Nissan, as the Japanese carmaker preps for one of its busiest model launch years ever in the U.S.
Starting with the Altima, the company will bow new versions of five models in the next 15 months. The others are Pathfinder, Sentra, Versa and Rogue.
Initial teaser ads from TBWA\Chiat\Day use the “Innovation for all” theme that Nissan introduced in its 2010 campaign for the Leaf electric car.
The five models represent 80 percent of Nissan’s total U.S.