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LOS ANGELES– Nissan North America has named the agency True to handle an ad effort aimed primarily at African Americans, a representative for the client said.
Nissan’s agency, TBWA\Chiat\Day, partnered with the New York based True to pitch the business. Sources said the account will be budgeted at between $15 -20 million and operated out of TBWA\C\D’s office in Playa del Rey, Calif.
The account will be handled by a combination of those who have worked on Nissan at TBWA\C\D and staff from True, including its founders, Richard Wayner and Claude Grunitzky, sources said.
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