Nissan Appoints First US CMO Amid Leadership Realignment

Allyson Witherspoon will step into the newly created role on Nov. 1

allyson witherspoon
Allyson Witherspoon was most recently vp of marketing communications and media for Nissan. Nissan

Nissan has promoted Allyson Witherspoon to the newly created position of U.S. CMO as part of a broader realignment of its U.S. leadership team.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.