Nissan Appoints First US CMO Amid Leadership Realignment

Allyson Witherspoon will step into the newly created role on Nov. 1

allyson witherspoon
Allyson Witherspoon was most recently vp of marketing communications and media for Nissan. Nissan

Nissan has promoted Allyson Witherspoon to the newly created position of U.S. CMO as part of a broader realignment of its U.S. leadership team.

Witherspoon was most recently vp of marketing communications and media for Nissan’s North American business. As U.S. CMO, she’ll continue to report to Nissan svp of U.S. marketing and sales, Michael Colleran.

“Allyson is a critical part of the leadership team as we look forward to the next chapter,” Colleran said. “Allyson’s expanded role will enable Nissan to leverage data and insights to better connect with consumers through all points of the customer journey.”

The realignment is part of the company’s “Nissan Next” transformation plan to streamline its business by 2023. The strategy aims to create more sustainable growth by prioritizing core markets in China, Japan and North America while continuing to leverage partnerships in Europe. It also puts an increased focus on electrification and autonomous drive.

Witherspoon first joined Nissan’s luxury brand, Infiniti, in 2013, where she led the brand’s marketing communications for over three years. In 2017, she moved over to the main brand and led global brand engagement for Nissan in Japan. In April 2019, she moved back stateside to take on her most recent vp role. She’ll be the brand’s first U.S. CMO.

As part of the broader leadership shift, Nissan promoted Dan Mohnke to vp of ecommerce. In the newly redefined role, Mohnke will lead a team focused on the brand’s online business in response to changes in the industry and consumer behavior.

Previously, Mohnke served as vp of customer journey and data innovation. He’s also held various vp roles in marketing and sales at Nissan.

Other appointments include Judy Wheeler as division vp of U.S. sales and regional operations, and David Kershaw as division vp of dealer network development and customer quality for the U.S. and Canada.

The changes will take effect Nov. 1.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.