The Name of Nissan's New Car Comes From an Unlikely Source: a Marketing Exec's Niece

The Ariya will retail for $40,000


Allyson Witherspoon might be the world’s greatest aunt.

That’s because Witherspoon, Nissan’s vice president of marketing, was able to name the Japanese automaker’s all-new electric SUV after Ariya, her 7-year-old niece.

Unveiled last week, the Ariya is set to become one of the world’s first all-electric SUVs, made to compete in the growing electric auto market, including Tesla’s Model Y crossover.

A prototype of the Ariya was shown at the 2019 Tokyo Motor Show last October.

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