Nintendo “Theme Night”

Mother and child cooking in the kitchen. How exciting can it get? It doesn’t, but countless of advertisers have given us ridiculously unreal kitchen moments over the years. This one, a spot for Nintendo from Leo Burnett, Chicago, feels believable and that makes all the difference. Starring Lisa Kudrow and her niece, the spot demonstrates how useful the portable player can be for everyday household activities like cooking. Kudrow and her niece use Personal Trainer: Cooking to prepare Kung Pao chicken and we watch as she takes direction from the device. They cook together and celebrate their accomplishment. It’s a sweet moment captured with enough restraint to give adult viewers an appreciation of the brand that goes beyond video games. –Eleftheria Parpis