Nintendo Defaces Iconic Images

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A man sitting atop the Berlin Wall has Mario’s head. The Mona Lisa has the face of Zelda.

Various iconic images are infiltrated by Nintendo’s videogame characters in Leo Burnett’s new print and outdoor campaign for the company’s U.S. division. The idea is to fight increasing competition from Microsoft’s Xbox by taking a “subversive” tone, said Jonathan Hoffman, executive creative director at the Publicis Groupe agency.

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