Nintendo Brings the Beach to Times Square

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New Yorkers were treated to a beach getaway in the middle of Times Square today, courtesy of Nintendo.

To promote its new Wii Sports Resort video game, Nintendo turned the Military Island area of Times Square into a gamers’ paradise, which included a sandy beach, swimming pool and rows of game consoles. The beach served as a real-world stand-in for Wuhu Island, where Wii Sports Resort is set.

Visitors to the Nintendo beach, which sat just a few yards from the huge Wii Sports Resort billboard on the side of the Toys “R” Us building, were able to test out the game days before it hits stores on July 26.

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