It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports.
Though Kansas won the tournament, Saint Peter’s guard Doug Edert, who had 20 points off the bench in the tournament darling’s upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance—and a mustache that would make Tom Selleck blush—Edert’s profile instantly rose on social media, and he secured NIL deals with Buffalo Wild Wings and Barstool Sports.