The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Budget: $20 million
Decision Date: February
Incumbent: Fallon, Minneapolis
MARKET SITUATION
Digital-camera sales have exploded during the past four years, from $928 million in 1999 to $3.8 billion last year, according to research firm The NPD Group. Nikon is looking to grab a bigger share of that market with its 6-year-old Coolpix camera line.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in