Nikon Melville, N.Y.

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Budget: $20 million
Decision Date: February
Incumbent: Fallon, Minneapolis

MARKET SITUATION
Digital-camera sales have exploded during the past four years, from $928 million in 1999 to $3.8 billion last year, according to research firm The NPD Group. Nikon is looking to grab a bigger share of that market with its 6-year-old Coolpix camera line.

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