Nikon Drops Fallon

CHICAGO — Citing creative differences, Nikon has parted ways with its agency of eight years Fallon Worldwide. According to a statement, officials from the Melville, NY, company wanted to “explore new creative options” based on “changed business needs.”

The company said it will name a consultant to handle a review within the next 30 days. Nikon spent just over $18 million on advertising last year, according to CMR.

Fallon’s most recent work for the client, from its Minneapolis office, touted Nikon’s Coolpix digital camera with the company’s first television spot in eight years. The spot depicted a gawky guy at a party searching for his missing camera. The spot ended with the line, “The one that swivels.”