Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality

For a brand whose mission centers on equality, this felt like a missed opportunity to speak up

The stage was set for all of us to take part in something powerful and influential. The United States women’s national soccer team dominated the FIFA Women’s World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with “USA” chants and posts in support of the team and its foremost celebrity players. Amid the flurry of celebration, a Nike spot, with the classic black and white theme, quickly became the focus of the excitement.